Making a Claim
Bad Faith Is A Legal Standard, Not A Feeling
American law treats an insurer's handling of a claim as a duty owed to the policyholder, and bad faith describes a breach of that duty measured against defined conduct.

A denied claim is not by itself bad faith. American law treats claim handling as a duty owed to the policyholder, and bad faith describes a breach of that duty measured against conduct rather than outcome.
The duty comes from the nature of the contract
An insurance policy is bought before the loss and performed after it, which puts the insurer in control of the money and the process at the moment the policyholder is weakest.
Courts and legislatures responded by attaching an obligation of good faith and fair dealing to the contract, above and beyond paying what is owed.
That obligation is why a wrongly denied claim can produce consequences beyond simply paying the claim, in states that recognize the remedy.
Conduct, not the result, is what is examined
An insurer can deny a claim, be wrong about it, and not have acted in bad faith. A reasonable investigation reaching a mistaken conclusion is treated differently from no investigation at all.
The behaviors typically examined include failing to investigate, ignoring evidence favorable to the policyholder, misrepresenting policy terms and unreasonable delay in communicating.
A genuine dispute over an ambiguous fact is generally a defense, because the standard asks whether the insurer had a reasonable basis rather than whether it was correct.
First-party and third-party claims are different animals
A first-party claim is the policyholder's own loss, and the bad faith question concerns how that claim was investigated and paid.
A third-party claim involves a liability policy defending someone else's suit against the policyholder, where the classic issue is refusing a settlement within limits and exposing the insured to a larger judgment.
The two lines developed separately, and a state can recognize one and treat the other narrowly.
Some conduct is regulated rather than litigated
Most states have unfair claims settlement practices statutes listing prohibited conduct, enforced by the state insurance department through market conduct examinations and penalties.
Whether a policyholder may sue personally under those statutes varies. In some states they inform the standard without creating a private right of action.
Filing a complaint with the department is a separate route from litigation and does not require an attorney to begin.
Remedies and access vary sharply by state
Available remedies range from contract damages alone to consequential damages, attorney fees and, in limited circumstances, punitive damages, depending entirely on state law.
Some states require formal notice to the insurer and a cure period before a bad faith claim may proceed, and deadlines are strict.
This is territory where an attorney licensed in the relevant state is the right next step, and the standards themselves continue to change.
Questions readers ask
Will my insurer match a cheaper quote?
Frequently, if you ask and have a comparable quote to hand. It costs one phone call and often produces a reduction without switching.
Does switching every year harm my record?
No. Insurers rate on claims history and risk factors, not on how long you stayed. Continuity matters for health cover, not for motor or home.
Also by Rhiannon Blake
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- Why a claim gets declined, in order of frequencyMaking a Claim
- The excess is the most under-used lever on a policyMotor
- Term life cover is simple, and that is the pointLife & Income





